Clik here to view.
Let’s Get…the importance of bridging physical and digital
2012 is going to be the year when smart brand marketing truly embraces the power of converging digital and physical activity. The ‘internet of things’ is becoming an increasingly common part of our...
View ArticleClik here to view.
The Top 20 Most shared social video ads of 2012
While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of...
View ArticleClik here to view.
General Motors is back advertising on Facebook again
Almost a year after it pulled its $10m ad budget from Facebook General Motors is returning. This was a huge story at the time for Facebook and rocked confidence in the social network. Read more on...
View ArticleClik here to view.
Are Chevrolet and StarHub in the same sponsorship fix?
Sponsoring a football team is tricky business. Past success does not equal future success. Just ask Chevrolet how they currently feel about spending almost a billion Singapore dollars on sponsoring...
View ArticleClik here to view.
Chevrolet’s Man U deal highlights misunderstanding of marketing in China
In recent press interviews, Tim Mahoney, CMO of Chevrolet, has talked openly about the company’s recent sponsorship deal with Manchester United. While much of what he is saying makes sense, some his...
View ArticleClik here to view.
Can the Chelsea FC brand ever be globally admired?
It must be a nightmare being the brand director of Chelsea Football Club. No sooner do you recover from one crisis that affects the brand perception then you’re propelled into another one, none of...
View Article